Your favorite fitness products that make everybody a fitody. 

welcome to fitody

made by women, for women.

our story

fitody was created with the desire to make at-home fitness better.

When founder Matilda was forced to work from home during lockdown, she learned how difficult it was to keep up with her old workout routines that revolved around her gym and personal trainer. 

 Frustrated while looking for alternative ways to stay active, Matilda decided to try different types of workout equipment at home. While in the market, she noticed that most workout machines were designed for men. Although Matilda attempted to make the most of her new at-home routines, they never felt as good as having a personal trainer. 

 As a previous software developer, Matilda decided to create a product that acted as a personal trainer at home, helping people stay motivated and accountable.

the future is female, and so is fitness.

our mission

At fitody, we're on a mission to revolutionize the activewear industry. We are dedicated to using the latest advancements in fabric technology and design to create activewear that's both functional and fashionable.

 Our clothing is made with moisture-wicking materials that are lightweight, breathable, and comfortable. We also use special stitching techniques and strategic seam placement to ensure that our clothes don't ride up, bunch, or chafe during even the most intense workouts.

fitody is for anyone who wants to look and feel their best while they sweat. Whether you're a seasoned athlete or just starting your fitness journey, fitody has something for you. With our commitment to quality and affordability, we're making it easier than ever to find activewear that you'll love to wear.


Join us in our quest to change the way people think about activewear. With fitody, you'll look good, feel good, and perform better. This is more than just workout clothes, this is a lifestyle. Advanced fitness technology keeping goal-getting women active, wherever we go.